酒品 . 品酒

Our code

"Drink with appreciation. Live with respect."

酒品 品酒  beautifully contrasts two fundamental Chinese concepts related to drinking. 

" 品酒 (understanding what you drink) "

品酒 (Pǐn jiǔ) is the art of appreciating alcohol. It focuses on the knowledge, sensory experience, and cultural appreciation of a beverage. It’s a mindful practice, accessible to everyone.

" 酒品  (knowing how and how much to drink) "

酒品 (Jiǔ pǐn) refers to a person's character and conduct when drinking. It's about virtue, self-control, and respect for oneself and others. 

The self-control and dignity of 酒品 (Pǐn jiǔ) elevate the act of drinking from mere consumption to a cultured, responsible, and enjoyable experience.

The text warns against the dangers of losing this virtue—abuse, broken relationships, and degradation.

Cheers.